Fractional sales leadership
You're great at the work.
Now get great at winning it.
We're senior sales leadership on a fractional basis for agencies, tech and service firms that grew on referrals and inbound, and now need a real system and real outbound to win net-new business.
Strong work is not enough without a system for winning it.
Sound familiar?
New business still depends on referrals, relationships and timing instead of a repeatable plan.
Six figures a year on conferences with no plan for who to meet or how to follow up.
Low win rates on RFPs and competitive pitches for new clients.
The engagement path
Step 01: Start with the Growth Diagnostic.
We find where revenue is leaking and which program fixes it before you spend another dollar on events, pitches or outreach.
- Written ICP and qualification criteria
- Event and pitch spend audit, in dollars
- 01Who to sell to
- 02Where spend is wasted
- 03What to fix first
Step 02: Three programs
The program follows the leak, not the other way around.
Conference Program
We turn event spend into pipeline: the right events, a full calendar before you land, on-site support and 30 days of follow-up.
- /Event selection and target account list
- /Pre-event outreach and meetings booked
- /Hosting strategy and on-site support
- /Follow-up through to pipeline
Firms spending real money on events without a plan to turn them into clients.
Pitch Program
Positioning, narrative, deck and rehearsal for the pitches that matter. Formal RFP or first conversation, we build the win.
- /RFP and RFI responses
- /Positioning and competitive strategy
- /Narrative, deck and presentation build
- /Rehearsal and finals prep
Firms heading into RFPs and competitive reviews for new clients they can't afford to lose.
Outbound Program
We run one coordinated program across four channels, aimed at the accounts your ICP actually describes and built to create qualified conversations.
- /Sequenced email outreach
- /LinkedIn conversations
- /Direct phone calls
- /Targeted physical mail
Firms that need a steadier flow of qualified meetings instead of relying on lucky bursts.
Who you're working with
Senior operators. No junior handoff.
Every engagement is led by people who have sold, pitched, and won at the enterprise level. The people you meet are the people doing the work.
120+
competitive pitches won
>$100m
in new business closed
50+
years of combined enterprise sales experience
Start here
Start with the Diagnostic.
Email or call us and we'll tell you where new business is leaking and what to fix first.